Showing posts from May, 2020

It has a body, it has a mind, but does it have a heart? Observations of the life of a cafe.

When I enter a cafe, I expect a few things: A nice ambience, proper music and lighting, comfortable furniture, well-made drinks and good service be it at a large, well-known brand of an establishment such as the famed Starbucks, Twinnings and the likes, or at a small shop in the corner that is privately owned. The fault with many cafes, though, is not in all that I have mentioned earlier, for most would have a body (a physical establishment that is well-designed to meet the expectations of its patrons) and a mind (a strategic business plan created to bring in profits). However though, as much as one may be inclined to think otherwise, without a beating heart, one such place would fail at creating an impact in a noisy marketplace filled to the brim with eager competitors. Where then, does the heart of a cafe lie? It lies where all other hearts lie: in people, in the staff of a cafe. It is they who bring genuine smiles to the customers, they who add that little extra foam for