Calpis: Is it any good?
Calpis: As far as food trends and food advertisements go, this one has been borderline annoying to my ears, literally. Imagine yourself driving to work one fine morning. Turning on the radio, the first thing that pops-up is Bib, bib, bib, bib, karu…Bib, bib, bib, bib, karu... You’ll probably be thinking, “What’s this about?” Never mind, drive on. Five minutes later, Bib, bib, bib, bib, karu…, “Oh no, not again!”
Hear the advert a few more times and you’ll realise that it’s actually promoting a new drink that is claimed as ‘Japan’s first cultured milk drink’. Well, new where I’m from, anyway.
A week later, I went into the supermarket and browsed through the bottles and cans of drinks on the shelves, deciding what to buy. Then I spotted it, something new that caught my eye. “Calpis” it says. Now I understand what that ‘bib’ was up to. The radio advert WAS annoying, but hey, at least it worked right? Thumbs up to the marketers of Calpis who managed to get that song ingrained in our brains so much that we may become inclined to purchase it.
So, when curiosity got the best of me, I bought the product (both its original and mango-flavoured counterpart) for a more ‘thorough investigation’.
Here’s what I found:
1. ‘Cultured milk drink’ = Probiotic?
First of all, it’s called a ‘cultured milk drink’. Don’t be fooled though, as this doesn’t mean it contains beneficial probiotics (good bacteria) as we may hope it does. In fact, it contains none of the kind!
If you check the ingredients list on the label, it says nothing about ‘containing live probiotics/microorganisms’. So, if you’re looking for a probiotic-rich drink, this is not it.
However, drinking cultured milk may still have some healthbenefits similar to probiotic drinks as the lactic acid fermentation process releases some of the nutrients in milk.
2. ‘Fat Free’
No, fat free doesn’t mean it’s 100% devoid of fat, either. It just means that it has an extremely low amount of fat (0.1% fat in this case).
I personally don’t believe in ‘fat-free’ products as they are usually much less flavourful, and possibly nutritionally lacking, compared to their ‘fatty’ brother. Fat in milk is actually a very important source of fat-soluble vitamins such as vitamins A (good for your eyes), D (good for your bones), E (prevents you from falling sick) and K (helps your blood clot when you cut yourself).
Anyway, that’s just me. If you think so too, or if you are a ‘fat-free’ lover, let me know in the comments below.
How about the taste?
Let’s start with the Original version of the drink:
A thick appearance when poured into a glass and swirled, it also has an opaque white colour. This reminds me of something…glue?
As for the smell, it instantly hit me as the distinctive smell of Vitagen or Yakult, both of which are probiotic drinks originating in the Asia-Pacific region. It has a sweet-sour aroma similar to natural yoghurt; and the taste is milky with a thick mouthfeel. The thick texture is pretty similar to that of stirred yoghurt. A tannic or tangy effect leaves you with a puckery feeling within your mouth.
While it has a sweet and sour taste at first glance, a sour aftertaste remains.
I would recommend drinking it cold, and if you like a little fizz, you can even mix it with carbonated drinks such as Sprite or soda water. In fact, when I mixed it with Sprite in a 50:50 ratio, the texture became thinner and the taste turned sweeter!
As for the Mango version:
The same thick appearance dominates the drink, but this time, it has a mango- or egg yolk-yellow colour with a sweet smell.
If you know the difference between the smell of fresh mangoes and that of artificially-created mango aroma, this smells like the latter. No surprise there. It smells like one of those packets of instant mango puddings that you can buy at the supermarket to impress your dinner guests with.
Interestingly, the tasting texture was much less thicker that the Original version; but the taste…sweet, just…sweet. Alright, maybe with a tinge of sourness too.
Here’s a shocking revelation, adding Sprite to the Mango version of the drink actually brought DOWN its sweetness! What a difference, when you compare it with the effects on the Original drink.
Still curious? Check out the website, Calpis Co. to find out more.
Ps. Only after tasting the drinks and doing some online research did I realise that it was supposed to be a concentrated drink, to be watered down before drinking. Well, they should have said so on the label then!
Anyway, if you want to, you can water it down before you drink it. Instead of water, try using Sprite and see the difference, for fun.
Let me know what you think in the comments below.
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just happened upon this...ReplyDelete
i know i'm 4 years late but did you just drink it straight? you know it's a concentrate that you're supposed to mix with water or carbonated water, right?
honestly why would you mix it with sprite? i'm honestly baffled. just carbonated water is more than enough.
like obviously it's way thick and looks like glue, it's a concentrate!
the ratio is supposed to be about 1:4, calpico to water. please try that next time. I've even had it with the same ratio with beer instead of water and it's still really good. (one of the recommended recipes on the cartons)
No, those bottles he got aren't concentrate. They're pre-mixed versions of the drink. Why would there be a mango flavored concentrate?Delete
they make concentrates with different fruit flavors over in japan. the bottles you pictured look different than the pre-mixed versions we have in the US so i thought maybe they were concentrates. either way, mixing with sprite seems bizarre lol. i would recommend getting the concentrates and finding what the right balance is for your individual tastes. for instance i like mine sweeter than my wife does.Delete
another weird but good combo is pouring some concentrate in beer. sounds awful but is surprisingly good. it was a recommended use printed on the carton/box for the concentrate.
Bottle labels are useful marketing tools that help customers remember your brand better. Its permanent location makes it easier to see because it is always there. With custom labels for your bottled product, you can make people more aware of the product and help them remember it. POF Shrink FilmReplyDelete